My name is Russ Baker. For more than two decades I have been an investigative journalist, doing what I believe journalists are supposed to do - provide information crucial to a well-informed citizenry in democracy. Over the years, however, I have noted a growing gap between what I have uncovered and what I see reported elsewhere. I have become exasperated with what I do not hear, the questions never asked and the stories never told.
I believe this lack of thorough reporting is caused by an endemic problem in the news industry. The value structure of modern journalism is warped to emphasize deadlines and profit margins over investigation and accountability. Journalists are on tight schedules and increasingly lack the time and resources necessary to conduct thorough independent investigations. This leads to an under-critical journalistic landscape reliant on the half-truths and convenient facts of corporate and governmental sources.
The time is ripe for a better model of journalistic integrity.
WhoWhatWhy embodies a form of investigative reporting that is rigorous, relentless and scientific - we call it forensic journalism.
Forensic journalism requires skepticism towards power and credentialed expertise; a determination to unearth the facts interested parties want to keep hidden; and an unflinching commitment to follow the trail wherever it leads. We are truth seeking-not quote seeking.
We take on controversial topics others will not touch and dig deep to uncover and name the institutions and persons shaping our world. Our organization is neither partisan nor ideological and only provides accounts based on extensive research and thorough sourcing.
In addition to producing rigorous investigative reporting, we seek to further the long-term survival and betterment of the news industry as a whole.
We pair senior reporters who have decades of experience with dedicated young journalists new to the field. We facilitate the transfer of values, methods and culture as our talented and varied investigators shape an improved and adaptive form of journalism to fit our times.
We strongly encourage our readers to join us in our mission. If you know of a news, academic or literary source that relates to one of our stories, tell us about it. If there is a story of interest that hasn’t received coverage or documented facts we are missing, let us know! Consider yourself the media watchdog for the media watchdog.
We are a young organization. We need readers, supporters and citizens passionate about strong investigative journalism. Show us your support by clicking here.








