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CLASSIC WHO: “Coca-Cola plant” takes on a whole new meaning

Cool billboard, but Coke still ain’t good for you

Originally published Jul 1, 2011

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We’ve got mixed feelings about the World Wildlife Fund, which has tended to excessive coziness with big corporations. But sometimes, something good comes out of that chumminess. For example, this:

Over in the Philippines, Coca-Cola and the WWF have teamed up to create a billboard that actually absorbs pollution. The 60-by-60-foot billboard is covered in Fukien tea plants. These bonsai trees suck up as much as 13 pounds of carbon dioxide each in a single year. Altogether, one billboard absorbs nearly 50,000 pounds of carbon dioxide, according to the botanist Anthony Gao.

The overall billboard is green too. The bonsais are held in 3,600 pots fashioned out of old coke bottles. The plants grow out, sideways. According to Adweek, the potting mixture comes from organic fertilizers and industrial byproducts.

No explanation of why this happened first in the Philippines, or when we might expect Coke culture to begin soaking up the LA smog.

Anyway, we judge this way cool, and look forward to seeing whether the perennially competitive Pepsi will post billboards with twice the positive impact.

And by the way, we still hate billboards and crass consumerism.

Have a nice day.

 

 

GRAPHIC:  http://uploads.neatorama.com/wp-content/uploads/2011/06/green-billboard2-500×448.jpg


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  • Chris Jonsson

    This is very cool! Thanks for re-posting Russ.

  • LesBaer1911

    Very promising introduction to the preservation of wild life. WWF
    I am skeptical of though. The WWF coordinates and funds the systemic slaughter of animals and has made a fortune from the

    illegal trade in ivory and killing of animals on the endangered
    list. Much of this is being paid for by donations. Do not know if
    this continues, hidden. I have donated numerous times in the past.
    Duh.

  • Fullblad

    Coca cola has a dismal track record,especially in India. They’re using the WWF to green wash a poisonous personna. Same with Shell oil and their sponsoring of many “green” initiatives. Yes good going Coke, but one “atta boy”doesn’t wipe ten thousand “you bastards” off the slate.

    • boxers horses

      Many savvy citizens can rattle off despicable aspects of hypocritical corporate behemoths. My boycott of all products made by Coca-Cola is based on http://www.CokeCruelty.com. That said, I do like the idea of literally “greening” every man-made object that CAN be greened, regardless of who is doing it and what the motive is.

      • Fullblad

        agreed

  • http://www.facebook.com/somasundaramv Soma Visal

    Cant the world move without this Cola and Pepsi drinks? Actually and factually what one gets out of consuming this liquid?

  • Toy Pupanbai

    There’s an awful lot of that co2 stuff in fizzy drinks.
    Where does it come from?
    Should it be banned to save polar bears or is it insignificant?